Why London?
London is a city that never stands still. On both sides of the Thames stretches a metropolis that has been the center of a world empire for almost two millennia — and remains one of the most exciting cities on the planet. From Roman ruins to medieval fortresses to futuristic skyscrapers: London is a living history book that simultaneously writes the future.
- History at every turn — The Tower of London (1066), Westminster Abbey (coronation church since 1066), Big Ben, Buckingham Palace, and St Paul's Cathedral — London has more iconic buildings than almost any other city in the world. Every street corner tells a story, from the Tudors through the Victorian Empire to the Blitz.
- World-class museums — free of charge — The British Museum, the National Gallery, the Natural History Museum, the Tate Modern, and the Victoria & Albert Museum are among the best museums in the world — and admission is free. No other country in the world offers so much world culture without an entrance fee.
- Multiculturalism — London is the most multicultural city in Europe: over 300 languages are spoken, people from all corners of the former British colonies and the whole world live here. The result: an incredible culinary diversity, from Indian curry on Brick Lane to Caribbean jerk chicken in Brixton to Chinese dim sum in Chinatown.
- West End & Musicals — London's theater district is, alongside Broadway, the most important in the world. From Shakespeare at the Globe to mega-musicals like "Les Misérables," "Phantom of the Opera," and "Hamilton" to innovative Off-West-End theater — London lives and breathes stage art.
- The Pub Culture — The British pub is more than a bar — it is a living room, meeting place, and cultural institution. Drinking a pint in a centuries-old pub on the Thames while red double-decker buses roll by outside: that is pure London.
- Parks and Green Spaces — London is one of the greenest capitals in the world: Hyde Park, Regent's Park, St James's Park, Hampstead Heath, Richmond Park (with free-roaming deer!) — over 3,000 parks and gardens make the metropolis surprisingly close to nature.
- Shopping & Markets — From Harrods and Oxford Street to the Camden Market (street food, vintage, subculture) to the Borough Market (the best food market in Europe): London is a shopping paradise for every taste and budget.
- Metropolitan Feel — London has an energy that is felt in few cities. The mix of tradition (the Changing of the Guard, black taxis, red telephone boxes) and modernity (The Shard, Canary Wharf, tech startups in Shoreditch) creates a city feeling that is addictive.
London is the perfect combination of history and modernity, of pomp and subculture, of tradition and innovation. Whether for a weekend or a week — this city always gives back more than you expect.
