Agadir

Agadir is Morocco's number one beach holiday city — and frankly, the least Moroccan city in the country. After the devastating 1960 earthquake that killed 15,000 people and destroyed 90% of the city, Agadir was rebuilt in the brutalist style of the 1960s: wide boulevards, concrete hotels, package resorts. Nothing remains of the historic old town.

The Beach

What Agadir has is the beach: 10 kilometers of fine sandy beach, sheltered in a bay, with mild climate year-round (even in January 20°C). For a beach holiday with guaranteed sun, Agadir is unbeatable. The beach promenade (Corniche) is modern and well-maintained, lined with restaurants and cafes.

Souk El Had

The Souk El Had is one of the largest souks in Morocco (over 3,000 stalls!) and the only thing in Agadir that truly feels Moroccan. Here you can find everything: spices, argan oil, leather goods, clothing, household items. Prices are lower than in Marrakech, but haggling is still part of the experience.

Kasbah Agadir Oufella

The ruins of the old fortress on the hill above the city offer a panoramic view over the bay and the city. A memorial plaque commemorates the earthquake victims. Especially rewarding at sunset.

Excursions

Agadir's true strength lies as a starting point: Taghazout (20 min north), Paradise Valley (1 hour, a hidden river valley with natural pools), Tiznit (silver jewelry), the Anti-Atlas Mountains, and Essaouira (2.5 hours).